主要目標 / Key Goals


1. 提高香港銀髮市場對長者未能滿足的需求、服務或產品差距的意識;

2. 促進及分享銀髮市場最佳實踐和創新意念;

3. 促進及推動香港銀髮市場不同受益人的發展,包括但不限於聯合營銷,聯合產品/服務發展,交叉銷售等。

 

 

1. To raise awareness on the senior citizens’ unmet needs, service or product gaps in Hong Kong’s silver market;

2. To foster the sharing of best practice and innovative ideas in silver market development;

3. To foster the development of pilot initiatives among different stakeholders in driving the development of Hong Kong’s silver market, including but not limited to joint marketing, joint product/service development, cross-selling, etc.